Suggestion from Eric - "Would there be any possible way to look for an Ngram that is 1) converting well and 2) not currently being used in any keywords directly? That's an area I could imagine finding great places to expand on. It would likely be something that couldn't be fully automated, but could be recommended in the dashboard alerts. I'd see this as something that AdEvolver could help specifically with as noticing any large performance for a single Ngram may be hard to do manually, but AdEvolver could notice it easily. The tricky part may be identifying whether or not that query has a keyword placed for it in the account. Setting up a new ad group or even campaign with a brand new well-performing Ngram could very likely branch into a completely new theme of keywords and queries that have a great chance at performing well."