Feedback & feature requests

"Is it possible to have a feature for custom cpa? I manage accounts where different campaigns have different cpa and roas. So applying cpa at account level is not very helpful."

Some accounts I have have very distinct areas and very different CPAs.

I want to know when an ad group, keyword or even search term starts to spend more than average. For example in the screenshot attached, you can clearly see how cost has gone up while conversions went down, but I'd like to be informed early on where this cost comes from.

Suggested by Charles - "A filter for strong performers, it's nice to make sure the best terms aren't dropping off over time & generally keep an eye on them. It's also possible a search term has a good CPA over the year (so isn't included) but has been shite for the past month." This would be the addition of filters for strong performers and dropped off (previously good).

When reviewing my search queries or ngrams, sometimes I use the 'Excluded Terms' filter to review exclusions that have been previously made. At times, I find one that I'd like to unexclude, and it would be great for AdEvolver to tell me WHERE that negative keyword exists whether it's in a list, specific campaign, or ad group.

The recommendation is great, it would be just so much better if it would add the keyword right from adevolver without having to go into google ads

it would be helpful to see the Budget & KPI metrics somehow (using arrows, colors, ...) in the dashboard overview such that we can quickly see which account needs the most attention as of right now there is just the comparison to the previous timeframes

I believe there are other reasons by there might not be impressions - I'd personally rather see "No Impressions" with suggestions - check payment method - Check ad disapprovals etc etc

Should we focus on adding controls over which alerts you see and get emails for? Suggestions welcome.